Privacy Policy

We at Better Inc. (“Better,” “we,” “us,” or “our”) have created this privacy notice (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy relates to the information collection and use practices of Better in connection with our Services, which are made available to you through our website located at Iambetter.co (the “Website”).

Description of Users and Acceptance of Terms

This Privacy Policy applies to visitors to the Website, who view only publicly-available content (“Visitors”), and customers who have purchased a Products from our website (“Customers”). By visiting our Website, Visitors are agreeing to the terms of this Privacy Policy and the accompanying Terms of Use. By purchasing a Product, each Customer is agreeing to the terms of this Privacy Policy and the accompanying Terms of Use. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.

Information We Collect and/or Receive

In the course of operating the Website, and the Services, Better will collect (and/or receive) the following types of information. You authorize us to collect and/or receive such information.

1. Personal Information:

In order for us to help you choose your Better Products, you will be asked to provide us with personal information about yourself, such as your first name, e-mail address, gender, age and zip code. If you would like to purchase a Product from our Website, you will be required to provide us with additional personal information about yourself, such as your name, and shipping address. All information that we receive under this section is collectively called “Personal Information.” We do not collect any Personal Information from Visitors when they use the Website, unless they provide such information voluntarily. However, we do at times collect contact information about prospective customers from third-party sources, including promotional and marketing partners.

2. Billing Information:

In order to purchase a Product from our Website, you will be required to provide certain information in addition to the Personal Information noted above. Such information may include a credit card number, expiration date, billing zip code, activation code, and similar information (collectively, the “Billing Information”). Such Billing Information will be collected and processed by our Third-Party Payment Vendor, MyFatoorah, pursuant to the terms and conditions of their privacy policies and terms of use, and we do not obtain access to any Billing Information.

3. Order Information:

When Customers place an order, we will also collect and/or receive certain information, including but not limited to, the Products that have been ordered (“Order Information”).

4. Other Information:

In addition to the Personal Information, Billing Information, and the Order Information, we may collect additional information (collectively, the “Other Information”). Such Other Information may be collected:

From Your Activity:

In an ongoing effort to improve the Website and the Services, we automatically collect certain information when Visitors visit the Website, and when Customers use the Services. Such information includes, without limitation, IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Website Visitors visit, and similar information concerning your use of the Services.

From Cookies:

We collect information using “cookie” technology. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive so that your computer will “remember” information about your visit. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to help us collect Other Information and to enhance your experience using the Services. If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Please note that doing so may negatively impact your experience using our online services, as some features and services on our online services may not work properly. Depending on your device and operating system, you may not be able to delete or block all cookies. In addition, if you want to reject cookies across all your browsers and devices, you will need to do so on each browser on each device you actively use. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.

Third-Party Analytics & Advertising:

We may use one or more third-party analytics services (such as Google Analytics) to evaluate your use of the Services, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Services and mobile and Internet usage. We may also permit third-party online advertising networks, social media companies and other third-party advertising services to collect information about your use of our Website over time so that they may play or display ads on our Website, on other devices you may use, and on other websites, apps or services. These third parties may use cookies, pixel tags (also called web beacons or clear gifs) and other technologies to help analyze and provide us with data and to collect data about consumers directly through our Services for purposes of analyzing and optimizing our Services, delivering ads, providing content and ads that are more relevant, measuring statistics and the success of ad campaigns, and detecting and reporting fraud. We support the self-regulatory principles for online behavioral advertising (Principles) published by the Digital Advertising Alliance (DAA). The Principles allow you to exercise choice regarding the collection of information about your online activities over time and across third-party websites for online interest-based advertising purposes. More information about these Principles can be found at www.aboutads.info. If you want to opt out of receiving online interest-based advertisements on your internet browser from advertisers and third parties that participate in the DAA program and perform advertising-related services for us and our partners, please follow the instructions at www.aboutads.info/choices, or http://www.networkadvertising.org/choices/ to place an opt-out cookie on your device indicating that you do not want to receive interest-based advertisements. Opt-out cookies only work on the internet browser and device they are downloaded onto. If you want to opt out of interest-based advertisements across all your browsers and devices, you will need to opt out on each browser on each device you actively use. If you delete cookies on your device generally, you will need to opt out again. If you want to opt out of receiving online interest-based advertisements on mobile apps, please follow the instructions at http://www.aboutads.info/appchoices. Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online Services. It means that the online ads that you do see from DAA program participants should not be based on your interests. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles. Some of the third-party analytics and advertising partners we engage may also provide their own disclosures and opt-out mechanisms in relation to their collection of information from other websites, like our Website. For example, you can learn more about Google’s practices with Google Analytics by visiting Google’s privacy policy here and you can view Google’s currently available Google Analytics opt-out options here. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

How We Use and Share Information

You authorize us to use the Personal Information, Order Information and the Other Information (collectively, the “Information”) to provide and improve the Website and the Services; to solicit your feedback; and to inform you about our products and services and those of our promotional partners.

You also authorize us to use and/or share Information as described below:

Agents, Providers and Related Third Parties

We may engage other companies and individuals to perform certain business-related functions on our behalf. Examples may include providing technical assistance, order fulfillment, customer service, and marketing assistance. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law. We may also share your Information with any of our parent companies, subsidiaries, or other companies under common control with us.

Promotional and Marketing Partners

We may at times share your contact information with promotional and marketing partners that may send you promotional or marketing communications about their own products and services or the products and services of other third parties.

Aggregated Information

In an ongoing effort to better understand our Visitors, and Customers, we may analyze Personal Information with Other Information in anonymized and aggregate form in order to operate, maintain, manage, and improve the Website and the Services and for our own research purposes. This aggregate information does not identify you personally.

Business Transfer

As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the Information may be transferred as part of or during our consideration of such an event.

Legal Requirements

We may disclose your Information if required to do so by law, or in the good faith belief that such action or disclosure is necessary or appropriate to: (i) operate the Platform, (ii) comply with any legal obligation, report unlawful activity, cooperate with law enforcement, or protect against legal liability, (iii) protect and defend our rights, property, personnel, suppliers, sponsors, agents or licensors, or (iv) protect the personal safety of vendors, users of the Platform or the public.

Shopify

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Therefore, your data is stored through Shopify’s data storage (on a secure server behind a firewall), databases, and the general Shopify application.

How We Protect Your Information

We take commercially reasonable steps designed to protect the Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, we cannot guarantee the security of the Information, nor can we guarantee that the information you supply will not be intercepted while being transmitted to or from us over the Internet. In particular, e-mail you send or receive may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.

Accessing and Modifying Information and Communication Preferences

When registering with our Website, customers may opt out of having their Information used for purposes not directly related to the provision of goods or services through our Website. Customers may also access, remove, review, and/or make changes to the same by following the instructions found on the Website. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any Better marketing e-mail. We will use commercially reasonable efforts to process such requests in a timely manner. Customers cannot opt out of receiving transactional e-mails related to their account with Better.

External Websites

The Website and the Services may contain links to External Sites. Better has no control over the privacy practices or the content of these External Sites. As such, we are not responsible for the content or the privacy policies of those External Sites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.

Children

We do not knowingly collect Personal Information from children under the age of 13. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide us Personal Information without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.

Age of Consent

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence, and you have given us your consent to allow any of your minor dependents to use this site.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services, please contact us. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. Any such changes will be posted on the Website. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or prominent posting on the website prior to the changes becoming effective. By accessing the Website and/or using the Services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.

How to Contact Us

If you have questions about this Privacy Policy, please contact Better via e-mail at hello@iambetter.co with “Privacy Policy” in the subject line.